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Thursday 28, Mar, 2024 | DHAKA Time: 10:25 PM
 
Book Review



What is importantin your life? Marika Shibuya The book, “Life – The Most Important Thing As a Human” written by Inamori Kazuo was first published in 2004; however, even after 10 years from the first publication, it is still widely read by people. This long seller book was sold 1 million, which means one out of 120 Japanese people read this book. It is also translated in 11 different countries and 110 million books were sold in China, which does not always have friendly relationship with Japan. Why is the book so popular in Japan and in abroad? What kind of tips do people gain from to become a business man? Let me first briefly explain his career.He founded Kyosera Corporation, a manufacturer of metalized ceramic packages for RF/microwave devices, multilayer ceramic and organic material IC in 1959 at age of 27. The company stated with ceramic technology which Mr. Inamori discovered before he founded the company. It is now a worldwide known company with net revenue of 1,190,870 million yen. He founded not only Kyosera but also KDDI Corporation, telecommunication company in 1984. The purpose of founding the company was to avoid monopoly by NTT Docomo and to offer more customer oriented service to people. Now it is one of the biggest companies in Japan with consolidated net revenue of 4,004,000 million yen. Both companies continue to have higher net revenue and profit and what supported this growth is his management style called “amoeba management”. Each leader of amoeba group develops plan for and each member of the group achieve the target by their effort and wisdom. And now he is well known for being CEO of Japan Airlines which was in turnaround and caused “miraculous revival”. This revival of JAL captured attention of Japanese people and people are interested in the philosophy. Do people want to know about his management style? This book is not about some technical business method such as Kotler’s marketing or Dragger’s management. It rather teaches us some philosophy of how human beings should live. Mr. Inamorisays one of the reasons he could succeed was that he may not have enough talent as business man but he always seeks what is right as human beings. This simple but very strong policy helped him in all ways. Reading his messages, I felt I am talking with some elder people who always give me nice tips from their experience but in the same time, I strongly thought that these tips are also applicable to companies, nations or all human beings in this world. Because there is not much difference about what is good and what is not good between individuals and bigger organizations like enterprises. His messages are very fundamental idea of human beings for example: - To keep have good spirit is the meaning to live in this world - One can understand veritas of life by working hard - If one can change the way of thinking by 180 degree then he can change his life as well - What one has in mind or wish will come true. - One can have what he/ she wished to have. If you can tell what you want to have in colors then the dream is realizable. If you can have image in details then your dream is realizable - Have a strict discipline to yourself. - It is important to have strong will when you are sleeping and when you are awake. - There is no success without detailed plan and preparation - What you think orient your life - If you can keep working hard without giving up then there is only success - If you can keep paying effort then mediocrity becomes extraordinariness - Originality in daily life makes a big jump - Keep listening to what is happening in the field - If you have plenty of dream, then you can have a huge jump in your life - Simple policy is the best for life and management - Keep you policy whatever happens to you - To know means nothing, to take action based on what you know has meaning - If you “like”then you can have a lot of enthusiastic for what you want to accomplish - Leaders need to have virtue more than talent - Do not forget to have better personality - Keep having thankfulness - Be ready to say “thank you “ in any time - Be happy when you are happy - When you do what is right, you can succeed. When you do what is not right, you will fail - Daily works make your mind better - Have pride to be diligent - How you have your mind makes your world a heaven or a hell - If it serves to all people and makes you some loss, there is no reason for not to do - Do not rush for the result - Even you are not perfect, it is OK. It is very valuable to keep working on - If some unlucky things happened to you, be happy that your karma disappeared - Everybody has his/ her own role - Seek how one person can live as a human being then there is a bright future The message from Mr. Inamori is not difficult to understand but a bit difficult to execute.It is his philosophy but widely acceptable by all men. If one person does not know how to live or facing some difficulties, this is the book to read. If one person wants to succeed in life, this is the book to read. Again, what is really important is to keep asking yourself why you live. If one can understand the meaning of life and values then he/ she can keep his policy of life. And if you know the answer and keep working for that, one can make his/ her dream true. Very simple and powerful encouragement to our life!!
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